Local Focus is a niche company representing and marketing hundreds of marquee Radio Stations across the country outside of the top 25 markets. Local Focus is made up of a dedicated, highly focused team of goal oriented, proactive radio professionals who deliver enhanced and expanded revenue streams for our client stations and who provide superior service and targeted advertising placement to our Advertising and Ad Agency customers. Our services allows Advertisers and Agencies instant access to the diverse range of specialty Radio markets that comprise their total consumer base - without the drain on resources that this type of multi-market Radio campaign often entails.

We believe that the Radio rep business needs to change; to reflect media fragmentation, new technologies; the new "language" of Radio as it exists in the 21st century. And that is the perfect description of what we do for our Radio Station clients at Local Focus; we contribute an operator's point of view to a media category that needs to fully understand the day to day issues that Radio management faces. We offer large rep firm services, research and solutions to Radio owners and operators who don�t generally get the kind of attention they deserve.

Local Focus is leading the transformation of the rep industry by:

• Proactively and aggressively pursuing new business; we are not just transactional sellers;
• Providing a partnership that has daily strong client station and agency coverage;
• Giving you as much lead time as possible to fulfill agency requests for station or group information;
• Delivering personalized service, communicating effectively and responding quickly; and
• Creating opportunities for cross-media platforms that fully integrate all advertising mediums.

Local Focus provides the Advertising community with comprehensive research, unwired and/or electronic billing with reconciliation and full promotional support. Our team is trained to provide creative solutions for our advertisers and agencies so that they get the most out of their investment in spot radio in prime markets outside of the top 25.

Our representation is unique in its quality and personalized service. On average, our Account Executives have close to ten years of radio experience each and choose to work in small and mid-markets because of their interest in creating distinctive and powerful campaigns that go beyond the numbers.

Local Focus also exclusively represents Canadian Broadcast Sales, with over 325 radio stations across Canada. Collectively these stations represent 60% of all national radio sales across the Canadian marketplace. With the same commitment to service and the expertise to educate both clients and customers, the Local Focus team streamlines planning and placement for advertisers interested in the Canadian market.

Local Focus. Our Advertisers benefit from our large and diverse list of client stations; our Client Stations benefit from access to Radio Advertising activity in markets across the United States and Canada.

Company Contacts

Kay Olin
President

• 770-661-6123