March 05, 2008 - New York, NY

Interep's Hispanic Independent Television Sales Signs Representation Agreement with Lotus Communications Stations in Houston and Phoenix

Interep’s Hispanic Independent Television Sales (HITS) announced today that it has signed a representation agreement with Lotus Communications’ KHLM-TV 43 in Houston and KPHE-TV 44 in Phoenix.

Tom Marsillo, President of HITS, said, “Houston and Phoenix are two of the country’s largest Hispanic markets, and KHLM and KPHE are both emerging Hispanic Television properties that enjoy a strong relationship with viewers in each city. We look forward to working closely with Lotus to help them maximize the advertising potential of both stations.”

Cesar Rincon, Vice President and General Manager of KHLM in Houston said, “We are very excited to join HITS because of their extensive network and experience representing TV stations across the country.  Now, many national advertisers will have access to the unique news and sports programming that we offer, including live broadcasts of the twice MLS Champion Houston Dynamo.”

Ken Kwilosz Jr., Vice President and General Manager of KPHE in Phoenix added, “We are excited to have national representation from a top notch, professional team. Live coverage of the Arizona Diamondbacks has been something that we have wanted to market to clients around the country and this platform gives us the opportunity to do this.”

HITS provides national ad sales representation to independent Hispanic television stations, helping them capitalize on advertisers’ growing interest in reaching that burgeoning ethnic marketplace. HITS is the country’s only independently operated Hispanic television sales representation firm.

About Lotus Communications

Lotus Communications Corp. owns three low-power television stations in Phoenix, Tampa and Houston. Founded by Howard Kalmenson in 1962, Lotus is one of the largest privately owned radio station groups in the United States.

About Interep

Interep (IREP.PK) is the nation's largest independent advertising sales and marketing company specializing in radio, the Internet, television and complementary media, with offices in 17 cities. Interep is the parent company to the following radio representation firms: ABC Radio Sales, D&R Radio, CBS Radio Sales, McGavren Guild Radio, and SBS/Interep. Interep is also parent to Azteca America Spot Television Sales, Hispanic Independent Television Sales (HITS), and Interep Interactive, including Winstar Interactive. Divisions benefiting our clients and customers include our unwired network radio division, Interep NetSolutions™, Interep Innovations, our business development division, including the Interep Marketing Group (IMG) and Promotion Marketing; and Morrison and Abraham, a sales consulting firm. For more information, visit the company's website at http://www.interep.com.