November 01, 2007 - New York, NY

Interep Opens New Rep Firm for Independent Hispanic Television Stations: Hispanic Independent Television Sales (HITS)

Interep announced today that it has opened a new rep firm dedicated to the representation of independent Hispanic television stations.

Called Hispanic Independent Television Sales (HITS), the firm will help independent Hispanic stations capitalize on advertisers' growing interest in reaching that burgeoning ethnic marketplace. HITS becomes the country's first and only independently owned and operated Hispanic television sales representation firm.

Tom Marsillo has been named President of HITS, reporting to David Kennedy, CEO/Vice Chairman. In addition to his new role at HITS, Marsillo will continue to oversee Interep's Azteca America Spot TV Sales as its president, a position he has held for two years.

"The Hispanic consumer market is growing by leaps and bounds," Kennedy said. "Until now, the country's independent Hispanic TV stations had little ability to aggressively go after their rightful share of the expanding advertising dollars earmarked for their target audience. By representing a network of independent stations, HITS will combine with Azteca America to provide a one-stop shop that presents advertisers with multiple options in key Hispanic markets."

Marsillo said, "This is a tremendously exciting opportunity for Interep. The Hispanic market will continue to grow into the foreseeable future, and HITS will be in a position to help client stations capitalize on this expansion. HITS will be a natural extension of Azteca America, and we look forward to offering a broader array of options to Hispanic advertisers."

Marsillo said that HITS is in the process of negotiating representation deals with stations, with announcements anticipated in the coming weeks.

The Hispanic market is growing rapidly. From 2000-2005, Hispanics contributed to 49% of all population growth in U.S. As of July 2006, there were 44.3 million Hispanics in the U.S., the largest ethnic group in the country. The projected Hispanic population of the U.S. is expected to reach 102.6 million in July 2050, representing 24% of the country's total population. In 2007, ad spending in Hispanic media is expected to increase by 5.4% over 2006, and by 2010 is expected to reach $5.5 billion.

About Interep

Interep (IREP.PK) is the nation's largest independent advertising sales and marketing company specializing in radio, the Internet, television and complementary media, with offices in 17 cities. Interep is the parent company to the following radio representation firms: ABC Radio Sales, D&R Radio, CBS Radio Sales, McGavren Guild Radio, and SBS/Interep. Interep is also parent to Azteca America Spot Television Sales, Hispanic Independent Television Sales (HITS), and Interep Interactive, including Winstar Interactive. Divisions benefiting our clients and customers include our unwired network radio division, Interep NetSolutions™, Interep Innovations, our business development division, including the Interep Marketing Group (IMG) and Promotion Marketing; and Morrison and Abraham, a sales consulting firm. For more information, visit the company's website at http://www.interep.com.